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Research papers

Brand activation... the good, the bad and the ugly

On an average 40% of BTL investments go to waste if brand activation initiatives are not monitored on a regular basis. Marketers should be able to identify the Good, the Bad and the Ugly among all their activation programs. There was no performance...

Catalogue: MENAP Forum 2016: From Transformation To Activation
Authors: Ahmer Rasheed, Adil Jamil
June 15, 2016
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Citation

Rasheed and Jamil (2016a, June 15). Brand activation... the good, the bad and the ugly . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-activation-the-good-the-bad-and-the-ugly-